Old Navy Back to School Commercial - https://www.youtube.com/watch?v=6dQRCOEeHaY
Everyone struggles to find the perfect first day of School outfit and this commercial is the answer for everyone. I found this Old Navy commercial online by looking up propaganda commercials on google. The commercial starts off with a boy named Hunter on his first day back to school. His mother (Julia Louis-Dreyfus) dress hunter in the most prestigious clothing for the occasion. Hunter is wearing a blue and white striped button-down shirt with cuff links, a red tie, and a cream coloured vest over top. Hunter says that he looks like the family lawyer. As they are pulling up to the school Hunter sees some other kids and thinks that they look very cool wearing their “everyday” clothes. Hunter is embarrassed by what he is wearing and wants to look just like to other kids. At the end of the commercial, we get informed that everyone can get these very affordable clothes at Old Navy. This back to school commercial is trying to convince the viewers that everyone can look stylish and buy good quality clothing for an affordable price. Old Navy is looking to draw customers in by creating this funny and somewhat relatable commercial. The three different propaganda techniques that I found in the advertisement were bandwagon, plain folk, and card stacking. The first major technique used is bandwagon, the commercial is attempting to convince its viewers that they should shop at Old Navy to get the latest clothing trends. Hunter displays this when he sees the group of kids walking up the sidewalk in their trendy cool clothes, and asks why he can’t just dress like them. Hunter wants to join the bandwagon and dress like all the other kids. The second technique I found was plain folk. Instead of using all celebrities in the commercials the directors just cast Julia Louis-Dreyfus as the mother and a bunch of ordinary kids. This helps to promote the products because the viewers can relate more to what is trying to be sold because the viewers will know that they too will look good in the clothes. The final technique that was used is card stacking. In the commercial when Julia Louis-Dreyfus asks the kids where they got their clothes, they say Old Navy and proceed to say how much it all costs. One pair of jeans was 8 dollars and a shirt was 4 dollars. At the end of the commercial, a box comes on the screen that says 60% off. The Old Navy commercial is only using key pieces of information to promote their products and to get the viewers to shop there. I personally think that this Old Navy commercial is effective because they are connecting to their target audience. I find this a very important factor in advertising because if you are not connecting with your viewers then your not going to get good business. I also think it is effective because the commercial has humour, humour is important because it makes the viewers enjoy what they are watching and engage in the commercial. In conclusion, I think this is a very effective piece of propaganda.
Everyone struggles to find the perfect first day of School outfit and this commercial is the answer for everyone. I found this Old Navy commercial online by looking up propaganda commercials on google. The commercial starts off with a boy named Hunter on his first day back to school. His mother (Julia Louis-Dreyfus) dress hunter in the most prestigious clothing for the occasion. Hunter is wearing a blue and white striped button-down shirt with cuff links, a red tie, and a cream coloured vest over top. Hunter says that he looks like the family lawyer. As they are pulling up to the school Hunter sees some other kids and thinks that they look very cool wearing their “everyday” clothes. Hunter is embarrassed by what he is wearing and wants to look just like to other kids. At the end of the commercial, we get informed that everyone can get these very affordable clothes at Old Navy. This back to school commercial is trying to convince the viewers that everyone can look stylish and buy good quality clothing for an affordable price. Old Navy is looking to draw customers in by creating this funny and somewhat relatable commercial. The three different propaganda techniques that I found in the advertisement were bandwagon, plain folk, and card stacking. The first major technique used is bandwagon, the commercial is attempting to convince its viewers that they should shop at Old Navy to get the latest clothing trends. Hunter displays this when he sees the group of kids walking up the sidewalk in their trendy cool clothes, and asks why he can’t just dress like them. Hunter wants to join the bandwagon and dress like all the other kids. The second technique I found was plain folk. Instead of using all celebrities in the commercials the directors just cast Julia Louis-Dreyfus as the mother and a bunch of ordinary kids. This helps to promote the products because the viewers can relate more to what is trying to be sold because the viewers will know that they too will look good in the clothes. The final technique that was used is card stacking. In the commercial when Julia Louis-Dreyfus asks the kids where they got their clothes, they say Old Navy and proceed to say how much it all costs. One pair of jeans was 8 dollars and a shirt was 4 dollars. At the end of the commercial, a box comes on the screen that says 60% off. The Old Navy commercial is only using key pieces of information to promote their products and to get the viewers to shop there. I personally think that this Old Navy commercial is effective because they are connecting to their target audience. I find this a very important factor in advertising because if you are not connecting with your viewers then your not going to get good business. I also think it is effective because the commercial has humour, humour is important because it makes the viewers enjoy what they are watching and engage in the commercial. In conclusion, I think this is a very effective piece of propaganda.